What was the project?
We partnered with AO Arena to deliver a wide-ranging suite of graphics and signage solutions across multiple areas of the venue. The objective was to create a cohesive and visually engaging environment that strengthened AO’s brand identity, enhanced the visitor experience and supported navigation throughout the arena. From premium hospitality suites and bars to wayfinding and interactive installations, every element was designed to feel unified, impactful and unmistakably AO.
What did we do about it?
How we transformed all elements of the space to be unmistakably AO:
Complete Venue Signage Package, delivered a comprehensive suite of graphics and signage solutions across the arena, ensuring a consistent and cohesive look throughout the space
Photo Opportunities & Feature Installations, created engaging branded spaces including photo opportunities and immersive installations such as upside-down rooms to encourage interaction and social sharing
Wayfinding & Directional Signage, designed clear directional graphics to help visitors navigate the venue easily and improve the overall customer journey
AO Bars Branding, installed glass vinyls, panel graphics and Foamex hanging banners to maximise visibility and highlight drink offerings
Interactive Elements, incorporated QR codes into graphics to provide visitors with quick access to information and showcase the convenience of AO’s services
Premium Suite Graphics, produced bespoke, custom-cut graphics for the AO Suite Boxes, carefully designed around existing fixtures such as TV screens to ensure a seamless fit and premium finish
Multi-Material Installation, utilised a variety of materials including floor vinyls, printed vinyl wraps, ACM panels, glass vinyls and Foamex signage to create depth, variety and visual impact throughout the venue
Consistent Brand Identity, applied AO’s iconic green colour palette alongside bold graphics and complementary finishes to reinforce brand recognition and create a memorable visitor experience across every touchpoint
